Big Fish Casino Online Pokies
Big Fish Games is a well know gaming company based in Seattle, now acquired and owned by Aristocrat Leisure. Big Fish games and its apps are most favourite among players. Its game manager is a digital rights management software that protects the games from piracy.
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Big Fish was founded by Paul Thelen in 2002 with $10,000. In 2009, it announced the opening of their new European headquarters in Cork, Ireland.
- In August 2013, the company announced the closing of its cloud-based games service, Vancouver studio and Cork offices.
- In 2014, the company was acquired by Churchill Downs Inc. in a deal valued at up to $885 million.
- In 2018, Churchill Downs sold the company to Aristocrat Technologies for $990 million.
Now after the billion-dollar acquisition of Big Fish Games, Aristocrat is making some big changes to the executive team. Last month the company has appointed Jeff Karp as its Managing Director and President. Karp has an extensive resumé in the gaming sector, having held executive roles at EA, GSN Games and Zynga. He has aided in the development of many top-grossing games and helped to launch many successful product lines.
In his most recent role, Karp worked as the Chief Executive for the PLAY Division of Sports Illustrated. In this role, he worked on engagement and developed sports platforms for the youth market.
According to Karp he feels honored to be working with such a creative and talented group, who are focused on enhancing life through exceptional play. He believes that Big Fish is a content-rich company and its employees are passionate about making great games that bring joy and fun to millions of players around the world.
Big Fish Games
Aristocrat has been a leader in the casino gambling market for decades. The company has never lost its enthusiasm for developing innovative new technology that appeals to modern gamers, but has recently decided that it is time to venture into a market outside of the gambling realm.
That’s why Aristocrat spent $1 billion to acquire Big Fish Games, a leading social gaming provider from Seattle, USA. While the company has released its own Big Fish Casino, it has dozens of other games under its belt, such as Match 3 titles, Puzzles, Word Games and Brain Teasers.
Big Fish Studios is the internal development studio that publishes original titles every year through Big Fish Games. Many of these games are developed using its own proprietary game engine that supports both DirectX and OpenGL.
Games developed by Big Fish Studios are Azada, Drawn: Dark Flight, Drawn: The Painted Tower, Drawn: Trail of Shadows, Fairway Solitaire HD, Fetch, Hidden Expedition – The Uncharted Islands, Hidden Expedition: Amazon, Hidden Expedition: Everest, Hidden Expedition: Titanic, Mystery Case Files: 13th Skull, Mystery Case Files: Dire Grove, Mystery Case Files: Escape from Ravenhearst, Mystery Case Files: Fate’s Carnival, Mystery Case Files: Huntsville, Mystery Case Files: Madame Fate, Mystery Case Files: Prime Suspects, Mystery Case Files: Ravenhearst, Mystery Case Files: Return to Ravenhearst, Mystery Case Files: Shadow Lake, Mystery Case Files: The Malgrave Incident, Mystery in London, Mystic Inn.
The company entered the online gaming with its acquisition of the game website Ion Thunder in 2007; the service was re-branded as Atlantis following the acquisition. The service, which was later revamped as Big Sea Games in 2009, was shut down in 2010 as part of the company’s shift from traditional online games to social games on Facebook and mobile apps.
Aristocrat has its own social casino app, Hearts of Vegas, but there is no harm in acquiring one of its top-grossing competitors. Since 2012, Big Fish Casino has stayed in the top 50 of the Apple App Market while Jackpot Magic is in the top 100.
Now that the Aristocrat is getting more involved in social gaming you will soon see more of a crossover between social games and casino games, and surly that this will be the start of a trend in the online pokies world.
Big Fish signed a licensing deal with Disney for the Toy Story Drop! gaming app.
Aristocrat Leisure’s focus on social casino gaming and digital gaming apps is paying off one year later. The company’s digital earnings increased 17% year to year from Q1 2018 to Q1 2019.
Social casino gaming’s revenue growth jumped to 37% year to year, with earnings of US$586 million (digital’s measure in US dollars). The digital gaming sector generates US$32 billion a year and Aristocrat now is a major player.
Aristocrat bought Big Fish Games in January 2018, which is the chief driver of the revenue boost. Big Fish Games is an online social casino gaming site founded in the United States.
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It cost the Aussie pokies manufacturer AU$1.3 billion to buy Big Fish Games, but it’s in an area with huge potential growth. Big Fish was available because Churchill Downs faced lawsuits over its business model in the United States. It’s an issue Aristocrat was more than happy to deal with, because it offers such growth potential worldwide.
Plarium and Big Fish Drive Growth
A look at the latest Aristocrat Leisure financial report tells the story. The new digital gaming sector, which hardly existed 10 years ago, is now one of the chief pathways for gaming company grwoth.
The report states, “In 2014, Aristocrat only participated in the Core Slot segment of Social Casino, which represented an addressable market of less than US$2bn. Through acquisitions of Plarium and Big Fish, Aristocrat is now targeting a US$32bn market opportunity.”
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12.4 Million Players a Month
Big Fish Games draws 12.4 million unique players each month, which exceeds half the population of Australia alone. Those gamers play popular titles like Big Fish Casino, Fairway Solitaire, and Gummy Drop!. The free games drive revenue through in-app purchases and adverts, but many do not view the games as a form of gambling.
For example, Disney signed a deal with Big Fish earlier this year to develop “Toy Story Drop“, a game based on the popular Pixar movie series. Disney canceled its lucrative Marvel Comics pokies license with Playtech, because Disney wanted no link to gambling.
Disney’s Stand v. Real Money Gambling
Along with the Seminole Tribe of Florida, Disney paid $10 million to fund a referendum which made it harder for gaming companies to expand in Florida. Instead of expanding gambling through legislative action, now Floridians must vote on a constitutional amendment to do so. A statewide vote is needed to expand gaming.
The reason Disney paid millions for the Amendment 3 initiative the company is based in Orlando. Disney World is the animation and entertainment company’s largest and most iconic theme park. It wants tourists to see Florida as a family-friendly state, so Disney blocks gaming expansion.
Toy Story Drop Free-Play App
Yet Disney signed a deal with Big Fish to develop a social casino app for Toy Story. Aristocrat never could have signed that same deal with Disney before. Toy Story Drop is a free-to-play mobile match-3 puzzle game.
Jeff Kemp, the president of Big Fish, said at the time, “Our talented studios and developers have been perfecting games in the match-3 space for over a decade. We couldn’t be happier to introduce the world to the new and challenging puzzles in Toy Story Drop!”
When asked when Toy Story Drop would launch, Kemp said, “Ahead of the anticipated next installment in the film series.”
Why Big Fish Helps Aristocrat
While the Australian gaming industry has been challenging to Aristocrat and rivals like Ainsworth, Big Fish is a big success. Investing in global gaming growth makes the Sydney-based company stronger for expansion in the Aussie gaming market.